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hiep

Hiep Bui

CEO & Founder (Australia)

Hiep founded Ultimate Ads in early 2025 after recognising how many great businesses struggle to gain the visibility they deserve online. His mission is simple: to turn clicks into real customers and create campaigns that drive measurable growth.
 

Originally born in Vietnam, Hiep moved to the UK at the age of five and has proudly called Australia home since 2015. Having lived across three countries, he’s developed a unique global perspective that helps him connect with people from all walks of life and understand how different markets think and behave.
 

A graduate of Coventry University with a degree in Computer Science, Hiep built his early career in IT Operations and lead multiple successful teams before transitioning into digital marketing. His technical background gives him a data-driven, problem-solving approach to Google Ads — combining analytical precision with creative strategy to achieve the best results for clients.

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Hiep started Ultimate Ads with the belief that every business should have access to smart, results-focused marketing that actually works. Today, he leads a talented Onshore and Offshore team, blending local expertise with global resources to deliver cost-effective, high-quality campaigns.

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What truly sets Ultimate Ads apart is its use of AI-powered tools to optimise campaigns faster and more accurately than traditional methods. By combining advanced technology with human insight, the team identifies trends, eliminates wasted spend, and scales results — giving clients a genuine competitive edge.

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Outside of work, Hiep enjoys exploring Australia’s incredible food scene, staying up to date with the latest tech innovations, and spending time with family and friends.

Meet the rest of our professional team.
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